MOTOR TREND 2012 GENERAL RATE CARD |
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| GENERAL COVERS | |||||
| SIZE | 1x | 3x | 6x | 9x | 12x |
| COVER 2 | $214,010 | ||||
| COVER 3 | $204,720 | ||||
| COVER 4 | $232,620 | ||||
| GENERAL FOUR COLOR | |||||
| SIZE | 1x | 3x | 6x | 9x | 12x |
| FULL PAGE | $186,170 | $180,515 | $176,800 | $173,065 | $169,355 |
| 2/3 PAGE | $148,915 | $144,465 | $141,475 | $138,500 | $135,555 |
| 1/2 PAGE | $121,020 | $117,390 | $114,965 | $112,535 | $110,120 |
| 1/3 PAGE | $102,395 | $99,325 | $97,270 | $95,235 | $93,180 |
| GENERAL TWO COLOR | |||||
| SIZE | 1x | 3x | 6x | 9x | 12x |
| FULL PAGE | $138,515 | $134,350 | $131,590 | $128,810 | $126,045 |
| 2/3 PAGE | $108,050 | $104,805 | $102,655 | $100,485 | $98,330 |
| 1/2 PAGE | $85,885 | $83,300 | $81,580 | $79,870 | $78,160 |
| 1/3 PAGE | $66,495 | $64,505 | $63,180 | $61,840 | $60,515 |
| GENERAL BLACK & WHITE | |||||
| SIZE | 1x | 3x | 6x | 9x | 12x |
| FULL PAGE | $110,815 | $107,475 | $105,260 | $103,050 | $100,820 |
| 2/3 PAGE | $84,235 | $81,715 | $80,045 | $78,340 | $72,315 |
| 1/2 PAGE | $66,495 | $64,505 | $63,180 | $61,840 | $60,515 |
| 1/3 PAGE | $49,855 | $48,370 | $47,375 | $46,370 | $45,385 |
| MOTOR TREND CLASSIC RATES | |||||
| SIZE | 1X | 4X | |||
| ISSUE SPONSOR | $90,000 | ||||
| SPREAD COVER 2 | $39,770 | $29,945 | |||
| COVER 2 | $20,835 | $15,925 | |||
| COVER 3 | $20,335 | $15,080 | |||
| COVER 4 | $23,210 | $18,305 | |||
| SPREAD | $31,560 | $21,740 | |||
| FULL PAGE | $18,935 | $14,025 | |||
| SPREAD 1/2 PAGE | $18,935 | $14,025 | |||
| 2/3 PAGE | $15,710 | $11,920 | |||
| 1/2 PAGE | $12,200 | $8,410 | |||
| 1/3 PAGE | $10,095 | $6,310 | |||
| 1/6 PAGE | $9,645 | ||||
| MOTOR TREND NEW CAR BUYER'S GUIDE | |||||
| SIZE | 1X | ||||
| 4C COVER 2 | $37,170 | ||||
| 4C COVER 3 | $35,555 | ||||
| 4C COVER 4 | $38,800 | ||||
| 4C SPREAD | $64,630 | ||||
| 4C FULL PAGE | $32,325 | ||||
| 4C 1/2 PAGE | $20,995 | ||||
| 4C 1/3 PAGE | $17,775 | ||||
| MOTOR TREND TRUCK, SUV, VAN BUYER'S GUIDE / DIGEST | |||||
| SIZE | 1X | ||||
| 4C COVER 2 | $19,890 | ||||
| 4C COVER 3 | $19,020 | ||||
| 4C COVER 4 | $20,750 | ||||
| 4C SP. COVER 2 | $37,180 | ||||
| 4C SPREAD | $34,580 | ||||
| 4C FULL PAGE | $17,290 | ||||
| 4C 1/2 PAGE | $11,235 | ||||
| 4C 1/3 PAGE | $9,510 | ||||
Rates subject to change upon notice from the publisher.
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