AUTOMOBILEPRINT THIS PAGE MOTOR TREND Magazine, the world’s automotive authority. Covers more cars, trucks & SUVs than any other magazine. More vehicle tests than any other magazine. Industry’s most coveted awards: Car, Truck & Sport Utility “of the Year”. Provides extensive automobile buying guide for consumers.

ESTABLISHED:
1949
PUBLISHED:
MONTHLY
TOTAL AUDIENCE:
6,764,000*
CIRCULATION:
1,129,326
READERS PER COPY:
6.14*
(ABC Statement 6/30/11 / *2011 Fall GfK MRI)
ABC Statement 6/30/11:
MRI Demographics
2006 Reader Survey Demographics:
Mobile Advertising:
WEBSITE:
DEMOGRAPHICS:
Male:
91%
Single:
31%
Married:
57%
Attended College:
57%
Working Full Time:
61%
Mean Household Income:
$84,336
Median Household Income:
$68,792
Mean Age:
42.3
Median Age:
40.3
AGE:
18 to 24 Years:
15%
25 to 34 Years:
22%
35 to 44 Years:
23%
45 to 54 Years:
14%
55 to 64 Years:
14%
65+ Years:
11%
HOUSEHOLD INCOME:
Under $40,000:
25%
$40,000-$49,999:
9%
$50,000-$74,999:
22%
$75,000 & Over:
44%
(Source: 2011 Fall GfK MRI)