Since 1979, High Performance Pontiac has covered all facets of GM's "performance" division. Each issue covers today's high-tech, fuel-injected screamers to the massive muscle cars of the past, plus restored and competition Pontiacs replete with histories, performance capabilities and technical highlights. appear in every issue of High Performance Pontiac as well as tech articles featuring aftermarket parts and services, racer updates and project cars.
| ESTABLISHED: | 1979 |
| PUBLISHED: | MONTHLY |
| TOTAL AUDIENCE: | 326,000* |
| CIRCULATION: | 26,036 |
| READERS PER COPY: | 12.10* |
(Publisher 12/31/09 / *Source Interlink Media Research
Estimate) |
|
| WEBSITE: | |
| SURVEY: | |
| Male: | 88% |
| Single: | 35% |
| Married: | 50% |
| Attended College: | 49% |
| Working Full Time: | 62% |
| Mean Household Income: | $78,560 |
| Median Household Income: | $64,042 |
| Mean Age: | 39.5 |
| Median Age: | 39 |
| AGE: | |
| 18 to 24 Years: | 18% |
| 25 to 34 Years: | 24% |
| 35 to 44 Years: | 21% |
| 45 to 54 Years: | 21% |
| 55 to 64 Years: | 11% |
| 65+ Years: | 5% |
| HOUSEHOLD INCOME: | |
| Under $40,000: | 26% |
| $40,000-$49,999: | 11% |
| $50,000-$74,999: | 22% |
| $75,000 & Over: | 41% |
| (Source: MRI Fall 2009 Prototype Estimate) | |