HOT RODPRINT THIS PAGE HOT ROD covers the gamut of hot rodding with an unrivaled mix of technical information, industry commentary, and new trends. Delivering a wider range of information than the competition, HOT ROD engages its loyal readers with a compelling visual style and comprehensive editorial package.
Regular departments--from the thoughtful musings of "Starting Line" to the in-your-face reader letters of "Reaction Time"--not only inform, but entertain the reader as well.

ESTABLISHED:
1948
PUBLISHED:
MONTHLY
TOTAL AUDIENCE:
6,839,000*
CIRCULATION:
657,151
READERS PER COPY:
10.59*
(ABC Statement 12/31/09 / *MRI Spring 2010)
ABC Statement 12/31/09:
WEBSITE:
SURVEY:
Male:
85%
Single:
34%
Married:
50%
Attended College:
40%
Working Full Time:
56%
Mean Household Income:
$69,685
Median Household Income:
$55,194
Mean Age:
39.2
Median Age:
39.2
AGE:
18 to 24 Years:
19%
25 to 34 Years:
21%
35 to 44 Years:
23%
45 to 54 Years:
25%
55 to 64 Years:
9%
65+ Years:
4%
HOUSEHOLD INCOME:
Under $40,000:
32%
$40,000-$49,999:
13%
$50,000-$74,999:
20%
$75,000 & Over:
34%
(Source: MRI Spring 2010)