The must-read for enthusiasts modifying, racing, or restoring their American muscle cars (1960 – ’72). Each month, Popular Hot Rodding readers devour technical articles on high-performance engine building, high lateral g handling, paint & body restoration, sportsman-level drag racing, historical special features, and the latest performers out of Detroit. Other topics include recent product and technological breakthroughs, major industry news, the annual PHR reader photography contest, and the always-anticipated yearly Engine Masters Challenge.
ESTABLISHED: |
1959 |
PUBLISHED: |
MONTHLY |
TOTAL AUDIENCE: |
1,334,000* |
CIRCULATION: |
110,250 |
READERS PER COPY: |
12.1* |
(ABC Statement 6/30/11 / *Source Interlink
Media Research Estimate) |
|
ABC Statement 6/30/11: |
|
WEBSITE: |
|
DEMOGRAPHICS: |
|
Male: |
100% |
Single: |
10% |
Married: |
77% |
Attended College: |
71% |
Working Full Time: |
n/a |
Mean Household Income: |
$89,800 |
Median Household Income: |
$83,100 |
Mean Age: |
50.3 |
Median Age: |
52 |
AGE: |
|
18 to 24 Years: |
2% |
25 to 34 Years: |
6% |
35 to 44 Years: |
21% |
45 to 54 Years: |
31% |
55 to 64 Years: |
32% |
65+ Years: |
6% |
HOUSEHOLD INCOME: |
|
Under $35,000: |
8% |
$35,000-$74,999: |
34% |
$75,000 & Over: |
58% |
(Source: 2008 Reader Survey) |
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