POPULAR HOT RODDINGPRINT THIS PAGE POPULAR HOT RODDING

The must-read for enthusiasts modifying, racing, or restoring their American muscle cars (1960 – ’72). Each month, Popular Hot Rodding readers devour technical articles on high-performance engine building, high lateral g handling, paint & body restoration, sportsman-level drag racing, historical special features, and the latest performers out of Detroit. Other topics include recent product and technological breakthroughs, major industry news, the annual PHR reader photography contest, and the always-anticipated yearly Engine Masters Challenge.


ESTABLISHED:
1959
PUBLISHED:
MONTHLY
TOTAL AUDIENCE:
1,334,000*
CIRCULATION:
110,250
READERS PER COPY:
12.1*
(ABC Statement 6/30/11 / *Source Interlink Media Research Estimate)
ABC Statement 6/30/11:
WEBSITE:
DEMOGRAPHICS:
Male:
100%
Single:
10%
Married:
77%
Attended College:
71%
Working Full Time:
n/a
Mean Household Income:
$89,800
Median Household Income:
$83,100
Mean Age:
50.3
Median Age:
52
AGE:
18 to 24 Years:
2%
25 to 34 Years:
6%
35 to 44 Years:
21%
45 to 54 Years:
31%
55 to 64 Years:
32%
65+ Years:
6%
HOUSEHOLD INCOME:
Under $35,000:
8%
$35,000-$74,999:
34%
$75,000 & Over:
58%
(Source: 2008 Reader Survey)