ROD & CUSTOMPRINT THIS PAGE ROD & CUSTOM, with roots back to 1953, is the magazine that defined street rodding as we know it. ROD & CUSTOM continues to reinvent the sport, revealing the hottest, most innovative cars in rodding today. And, while other rod publications stop at 1949, we cover cars through 1964. Rod & Custom features the most comprehensive event coverage as well as innovative technical how-tos and styling ideas. ROD & CUSTOM's Americruise, a cross-country moving showcase of the nation's finest rods, customs and classic trucks is also prominently featured. The magazine also never forgets its past, and features monthly historical profiles with vintage photography.

ESTABLISHED:
1966
PUBLISHED:
MONTHLY
TOTAL AUDIENCE:
1,379,000*
CIRCULATION:
113,872
READERS PER COPY:
12.10*
(ABC Statement 12/31/09 /* Source Interlink Media Research Estimate)
ABC Statement 12/31/09:
WEBSITE:
SURVEY:
Male:
92%
Single:
26%
Married:
56%
Attended College:
43%
Working Full Time:
65%
Mean Household Income:
$74,059
Median Household Income:
$64,344
Mean Age:
43.3
Median Age:
44.5
AGE:
18 to 24 Years:
7%
25 to 34 Years:
21%
35 to 44 Years:
23%
45 to 54 Years:
31%
55 to 64 Years:
14%
65+ Years:
4%
HOUSEHOLD INCOME:
Under $40,000:
27%
$40,000-$49,999:
7%
$50,000-$74,999:
28%
$75,000 & Over:
37%
(Source: MRI Fall 2009 Prototype Estimate)