For over thirty years STREET RODDER has devoted itself to the building, driving, and upgrading early iron all the way through the 50’s and 60’s full sized cars. It is one of the original titles that spawned the street rod industry. Packed with over 224 pages per month, STREET RODDER truly lives up to its tag line - "The World's Street Rodding Authority." Past and present trends are chronicled, along with "how to" subjects ranging from beginner skills all the way to the talent levels of the master fabricator. Each month, family fun is recorded on the pages from the hottest "must see" shows nationwide.
ESTABLISHED: |
1972 |
PUBLISHED: |
MONTHLY |
TOTAL AUDIENCE: |
1,823,000* |
CIRCULATION: |
150,643 |
READERS PER COPY: |
12.1* |
(ABC Statement 6/30/11 / *Source Interlink
Media Research Estimate) |
|
ABC Statement 6/30/11: |
|
WEBSITE: |
|
DEMOGRAPHICS: |
|
Male: |
99% |
Single: |
10% |
Married: |
81% |
Attended College: |
65% |
Working Full Time: |
66% |
Mean Household Income: |
$75,356 |
Median Household Income: |
$62,500 |
Mean Age: |
52 |
Median Age: |
55 |
AGE: |
|
18 to 24 Years: |
2% |
25 to 34 Years: |
5% |
35 to 44 Years: |
12% |
45 to 54 Years: |
29% |
55 to 64 Years: |
42% |
65+ Years: |
8% |
HOUSEHOLD INCOME: |
|
Under $40,000: |
20% |
$40,000-$49,999: |
11% |
$50,000-$74,999: |
28% |
$75,000 & Over: |
42% |
(Source: 2002 Reader Survey) |
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