As the world's largest truck enthusiast magazine, Petersen's 4Wheel & Off-Road is the best connection to the automotive industry's number one segment--the light-truck category's off-road marketplace. Editorial is directed to a do-it-yourself readership and features real-world 4x4 performance modifications, new products and evaluations, plus many more hot topics of interest to off-road enthusiasts.
| ESTABLISHED: | 1977 |
| PUBLISHED: | MONTHLY |
| TOTAL AUDIENCE: | 2,821,000* |
| CIRCULATION: | 303,527 |
| READERS PER COPY: | 9.34* |
(ABC Statement 12/31/09 / *MRI Spring 2010) |
|
| ABC Statement 12/31/09: | |
| WEBSITE: | |
| SURVEY: | |
| Male: | 86% |
| Single: | 35% |
| Married: | 50% |
| Attended College: | 32% |
| Working Full Time: | 60% |
| Mean Household Income: | $74,649 |
| Median Household Income: | $58,299 |
| Mean Age: | 36.8 |
| Median Age: | 34.4 |
| AGE: | |
| 18 to 24 Years: | 20% |
| 25 to 34 Years: | 32% |
| 35 to 44 Years: | 20% |
| 45 to 54 Years: | 18% |
| 55 to 64 Years: | 7% |
| 65+ Years: | 4% |
| HOUSEHOLD INCOME: | |
| Under $40,000: | 29% |
| $40,000-$49,999: | 12% |
| $50,000-$74,999: | 26% |
| $75,000 & Over: | 33% |
| (Source: MRI Spring 2010) | |