Each month, 4 Wheel Drive Magazine shows thousands of back-country enthusiasts the great trails to visit, club events to attend and breath-taking places to explore. Most important, it gives its readers critical tips on how to improve the performance of their off-road-prepared vehicles. Product reviews, engine and suspension upgrades, wheels, tires and winches are all part of the comprehensive editorial package. 4 Wheel Drive Magazine…written for the serious rock-crawling enthusiast.
ESTABLISHED: |
1984 |
PUBLISHED: |
MONTHLY |
TOTAL AUDIENCE: |
336,000* |
CIRCULATION: |
28,980 |
READERS PER COPY: |
11.6* |
(USPS Statement of Ownership, Management,
and Circulation 10/1/10 /
*Source Interlink Media Research Estimate) |
|
WEBSITE: |
www.4wdandsportutility.com |
DEMOGRAPHICS: |
(PDF) |
Male: |
84% |
Single: |
22% |
Married: |
64% |
Attended College: |
45% |
Working Full Time: |
62% |
Mean Household Income: |
$73,179 |
Median Household Income: |
$60,365 |
Mean Age: |
43.2 |
Median Age: |
42.3 |
AGE: |
|
18 to 24 Years: |
12% |
25 to 34 Years: |
20% |
35 to 44 Years: |
25% |
45 to 54 Years: |
19% |
55 to 64 Years: |
15% |
65+ Years: |
10% |
HOUSEHOLD INCOME: |
|
Under $40,000: |
28% |
$40,000-$49,999: |
10% |
$50,000-$74,999: |
27% |
$75,000 & Over: |
34% |
(Source: 2010 Fall GfK MRI Prototype Estimate) |
|