4WHEEL DRIVE & SPORT UTILITYPRINT THIS PAGE 4WHEEL DRIVE & SU

Each month, 4 Wheel Drive & Sport Utility shows thousands of back-country enthusiasts the great trails to visit, club events to attend and breath-taking places to explore. Most important, it gives its readers critical tips on how to improve the performance of their off-road-prepared vehicles. Product reviews, engine and suspension upgrades, wheels, tires and winches are all part of the comprehensive editorial package. 4 Wheel Drive & Sport Utility…written for the serious rock-crawling enthusiast.

ESTABLISHED:
1984
PUBLISHED:
MONTHLY
TOTAL AUDIENCE:
359,000*
CIRCULATION:
31,575
READERS PER COPY:
11.60*
(Publisher 12/31/09 / *Source Interlink Media Research Estimate)
ABC Statement 12/31/09:
WEBSITE:
SURVEY:
Male:
89%
Single:
19%
Married:
66%
Attended College:
41%
Working Full Time:
58%
Mean Household Income:
$71,202
Median Household Income:
$56,099
Mean Age:
45.1
Median Age:
45.6
AGE:
18 to 24 Years:
11%
25 to 34 Years:
21%
35 to 44 Years:
17%
45 to 54 Years:
22%
55 to 64 Years:
17%
65+ Years:
13%
HOUSEHOLD INCOME:
Under $40,000:
31%
$40,000-$49,999:
12%
$50,000-$74,999:
22%
$75,000 & Over:
34%
(Source: MRI Fall 2009 Prototype Estimate)