Each month, 4 Wheel Drive & Sport Utility shows thousands of back-country enthusiasts the great trails to visit, club events to attend and breath-taking places to explore. Most important, it gives its readers critical tips on how to improve the performance of their off-road-prepared vehicles. Product reviews, engine and suspension upgrades, wheels, tires and winches are all part of the comprehensive editorial package. 4 Wheel Drive & Sport Utility…written for the serious rock-crawling enthusiast.
| ESTABLISHED: | 1984 |
| PUBLISHED: | MONTHLY |
| TOTAL AUDIENCE: | 359,000* |
| CIRCULATION: | 31,575 |
| READERS PER COPY: | 11.60* |
(Publisher 12/31/09 / *Source Interlink Media Research
Estimate) |
|
| ABC Statement 12/31/09: | |
| WEBSITE: | |
| SURVEY: | |
| Male: | 89% |
| Single: | 19% |
| Married: | 66% |
| Attended College: | 41% |
| Working Full Time: | 58% |
| Mean Household Income: | $71,202 |
| Median Household Income: | $56,099 |
| Mean Age: | 45.1 |
| Median Age: | 45.6 |
| AGE: | |
| 18 to 24 Years: | 11% |
| 25 to 34 Years: | 21% |
| 35 to 44 Years: | 17% |
| 45 to 54 Years: | 22% |
| 55 to 64 Years: | 17% |
| 65+ Years: | 13% |
| HOUSEHOLD INCOME: | |
| Under $40,000: | 31% |
| $40,000-$49,999: | 12% |
| $50,000-$74,999: | 22% |
| $75,000 & Over: | 34% |
| (Source: MRI Fall 2009 Prototype Estimate) | |