OFF ROADPRINT THIS PAGE OFF ROAD's emphasis is on modifications of light-truck and four-wheel-drive vehicles for off-highway action. Additionally, Off-Road's editorial package provides exclusive coverage of the burgeoning pre-runner and lifted two-wheel drive markets. Off-Road provides technical information and details on how to create a high-performance truck, engine and suspension buildups, and step-by-step component bolt-ons, plus off-road event coverage of jamborees, races and travel adventures.

ESTABLISHED:
1966
PUBLISHED:
MONTHLY
TOTAL AUDIENCE:
511,000*
CIRCULATION:
43,911
READERS PER COPY:
11.6*
(USPS Statement of Ownership, Management, and Circulation 2011 /
*Source Interlink Media Research Estimate)
WEBSITE:
DEMOGRAPHICS:
Male:
88%
Single:
34%
Married:
53%
Attended College:
45%
Working Full Time:
63%
Mean Household Income:
$78,373
Median Household Income:
$66,634
Mean Age:
39.1
Median Age:
36.4
AGE:
18 to 24 Years:
20%
25 to 34 Years:
27%
35 to 44 Years:
19%
45 to 54 Years:
15%
55 to 64 Years:
11%
65+ Years:
8%
HOUSEHOLD INCOME:
Under $40,000:
28%
$40,000-$49,999:
5%
$50,000-$74,999:
25%
$75,000 & Over:
41%
(Source: 2011 Spring GfK MRI Prototype Estimate)