AUTOMOBILE 2012 GENERAL RATE CARD |
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| GENERAL COVERS | |||||
| SIZE | 1x | 3x | 6x | 9x | 12x |
| COVER 2 | $126,985 | $121,905 | $116,825 | $110,480 | $102,860 |
| COVER 3 | $121,460 | $116,595 | $111,750 | $105,665 | $98,380 |
| COVER 4 | $138,020 | $132,510 | $126,985 | $120,080 | $111,800 |
| GENERAL FOUR COLOR | |||||
| SIZE | 1x | 3x | 6x | 9x | 12x |
| FULL PAGE | $110,420 | $106,000 | $101,590 | $96,065 | $89,440 |
| 2/3 PAGE | $86,155 | $82,705 | $79,250 | $74,955 | $69,785 |
| 1/2 PAGE | $71,790 | $68,915 | $66,035 | $62,445 | $58,145 |
| 1/3 PAGE | $55,225 | $53,010 | $50,805 | $47,685 | $44,725 |
| GENERAL TWO COLOR | |||||
| SIZE | 1x | 3x | 6x | 9x | 12x |
| FULL PAGE | $88,320 | $84,785 | $81,260 | $76,850 | $71,540 |
| 2/3 PAGE | $68,920 | $66,155 | $63,400 | $59,970 | $55,830 |
| 1/2 PAGE | $57,445 | $54,615 | $52,855 | $49,970 | $46,535 |
| 1/3 PAGE | $44,185 | $42,405 | $38,425 | $35,970 | $35,780 |
| GENERAL BLACK & WHITE | |||||
| SIZE | 1x | 3x | 6x | 9x | 12x |
| FULL PAGE | $77,305 | $74,220 | $71,115 | $67,250 | $62,610 |
| 2/3 PAGE | $60,300 | $57,885 | $55,480 | $52,465 | $48,840 |
| 1/2 PAGE | $50,265 | $48,255 | $46,245 | $43,730 | $40,710 |
| 1/3 PAGE | $38,660 | $37,120 | $35,565 | $33,635 | $31,315 |
| AUTOMOBILE BUYER'S GUIDES | |||||
| SIZE | 1x | ||||
| COVER 2 | $53,045 | ||||
| COVER 3 | $46,600 | ||||
| COVER 4 | $58,230 | ||||
| 4C FULL PAGE | $45,030 | ||||
| 4C 2/3 PAGE | $33,120 | ||||
| 4C 1/2 PAGE | $27,580 | ||||
| 4C 1/3 PAGE | $21,205 | ||||
| 2C FULL PAGE | $33,965 | ||||
| 2C 2/3 PAGE | $26,490 | ||||
| 2C 1/2 PAGE | $22,080 | ||||
| 2C 1/3 PAGE | $16,970 | ||||
| BW FULL PAGE | $29,720 | ||||
| BW 2/3 PAGE | $23,190 | ||||
| BW 1/2 PAGE | $18,500 | ||||
| BW 1/3 PAGE | $14,850 | ||||
Rates subject to change upon notice from the publisher.
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