ESTABLISHED: |
1986 |
PUBLISHED: |
MONTHLY |
TOTAL AUDIENCE: |
4,600,000* |
CIRCULATION: |
571,321 |
READERS PER COPY: |
8.23* |
(ABC Statement 12/31/09 / *MRI Spring 2010)
|
|
ABC Statement 12/31/09: |
|
2009 IMAS (formerly MMR) Demographics: |
|
Spring 2010 MRI Demographics: |
|
2003 Reader Survey Demographics: |
|
WEBSITE: |
|
SURVEY: |
|
Women: |
27% |
Married: |
91% |
Own Home: |
98% |
Presence of Children: |
46% |
HHI: |
|
HHI $125,000+: |
66% |
HHI $150,000+: |
44% |
| HHI $200,000+: | 20% |
| Median HHI: | $143,000 |
AGE: |
|
18 to 34 Years: |
14% |
25 to 49 Years: |
52% |
25 to 54 Years: |
66% |
Median Age: |
48.5 |
EMPLOYMENT: |
|
| Employed: | 84% |
Prof/Managerial: |
49% |
Service/Sales: |
22% |
Any Chief Officer Position: |
21% |
| EDUCATION: | |
| Attn Grad College+: | 75% |
| Grad College+: | 52% |
| Post Grad Study+: | 19% |
| TOTAL NET WORTH: | |
| $500,000+: | 62% |
| $750,000+: | 42% |
| $1Million+: | 32% |
| $1.5Million+: | 19% |
| Median: | $648,700 |
| (Source: 2009 IMAS) |
|