AUTOMOBILEPRINT THIS PAGE TRUCK TREND is the authority on light trucks - the automotive industry's hottest market segment. The magazine tests and reports on pickups, sport-utility vehicles, and crossovers, providing vital information for new-model shoppers and avid truck enthusiasts alike. From performance and capability, to what to buy and how to use it, Truck Trend delivers a wealth of truck information for its opinion-leading readers.

ESTABLISHED:
1998
PUBLISHED:
BI-MONTHLY
TOTAL AUDIENCE:
570,000*
CIRCULATION:
75,613
READERS PER COPY:
7.5*
(ABC Statement 6/30/11 / *Source Interlink Media Research Estimate)
ABC Statement 6/30/11:
TRUCK TREND Involvement:
2010 Subscriber Study Highlights:
TRUCK TREND Tires:
TRUCK TREND Towing:
WEBSITE:
DEMOGRAPHICS:
Male:
82%
Single:
26%
Married:
61%
Attended College:
61%
Working Full Time:
62%
Mean Household Income:
$101,060
Median Household Income:
$85,607
Mean Age:
45.7
Median Age:
47.6
AGE:
18 to 24 Years:
13%
25 to 34 Years:
14%
35 to 44 Years:
18%
45 to 54 Years:
24%
55 to 64 Years:
19%
65+ Years:
13%
HOUSEHOLD INCOME:
Under $40,000:
20%
$40,000-$49,999:
6%
$50,000-$74,999:
16%
$75,000 & Over:
57%
(Source: 2011 Spring GfK MRI Prototype Estimate)