DIRT RIDERPRINT THIS PAGE DIRT RIDER is the largest off-road motorcycle magazine for a reason; it delivers high quality, informative and entertaining coverage of all forms of off-road motorcycle recreation. The readers may range from serious motocross racers to recreational trail riders but they have one thing in common, they are active participants that want to learn more about the bikes, parts, gear and riding techniques that will help them enjoy their passion. If you want to reach active, affluent people that are passionate about off-road motorcycles, Dirt Rider will deliver.

ESTABLISHED:
1982
PUBLISHED:
MONTHLY
TOTAL AUDIENCE:
1,641,000*
CIRCULATION:
120,969
READERS PER COPY:
13.23*
(ABC Statement 6/30/11 / *2011 Doublebase GfK MRI)
ABC Statement 6/30/11:
WEBSITE:
DEMOGRAPHICS:
Male:
97%
Single:
24%
Married:
65%
Attended College:
59%
Working Full Time:
n/a
Mean Household Income:
$81,700
Median Household Income:
$71,900
Mean Age:
39.2
Median Age:
40
AGE:
18 to 24 Years:
7%
25 to 34 Years:
20%
35 to 44 Years:
28%
45 to 54 Years:
26%
55+ Years:
10%
HOUSEHOLD INCOME:
Under $35,000:
11%
$35,000-$49,999:
11%
$50,000-$74,999:
32%
$75,000 & Over:
46%
(Source: 2007 Reader Survey)