SPORT RIDERPRINT THIS PAGE SPORT RIDER was created in 1992 as a performance-oriented offshoot of Motorcyclist magazine providing more in-depth, detailed coverage of sport bikes and racing motorcycles than any other title. With a knowledgeable staff of editors and contributors who are serious sport bike riders and accomplished racers themselves, Sport Rider celebrates high-performance motorcycles and high-performance riding. It pairs coverage of today's exciting, high tech sporting machines with advice on the skills and attitudes needed to ride them responsibly.

ESTABLISHED:
1992
PUBLISHED:
MONTHLY
TOTAL AUDIENCE:
604,000*
CIRCULATION:
60,378
READERS PER COPY:
10*
(ABC Statement 6/30/11 / *Source Interlink Media Research Estimate)
ABC Statement 6/30/11:
WEBSITE:
DEMOGRAPHICS:
Male:
98%
Single:
22%
Married:
63%
Attended College:
85%
Working Full Time:
n/a
Mean Household Income:
$98,876
Median Household Income:
$89,980
Mean Age:
44.5
Median Age:
43.2
AGE:
18 to 24 Years:
4%
25 to 34 Years:
19%
35 to 44 Years:
30%
45 to 54 Years:
26%
55 to 59 Years:
10%
60+ Years:
11%
HOUSEHOLD INCOME:
Under $35,000:
12%
$35,000-$49,999:
9%
$50,000-$74,999:
18%
$75,000 & Over:
60%
(Source: 2010 Reader Survey)