CAR CRAFTPRINT THIS PAGE CAR CRAFT is the world's largest street machine magazine aimed at hands-on enthusiasts with a keen interest in 1949-present high-performance vehicles, especially '60s and '70s muscle cars. With a focus on practical performance, Car Craft's technical how-tos, engine buildups, and product evaluations are well read by do-it-yourself automotive zealots. Combine that with vibrant event coverage and fun feature stories, and Car Craft earns its distinction as America's tell-it-like-it-is performance car magazine.

ESTABLISHED:
1953
PUBLISHED:
MONTHLY
TOTAL AUDIENCE:
2,247,000*
CIRCULATION:
209,218
READERS PER COPY:
10.96*
(ABC Statement 6/30/11 / *2011 Fall GfK MRI)
ABC Statement 6/30/11:
WEBSITE:
DEMOGRAPHICS:
Male:
94%
Single:
32%
Married:
51%
Attended College:
43%
Working Full Time:
63%
Mean Household Income:
$70,337
Median Household Income:
$58,850
Mean Age:
42.9
Median Age:
42.5
AGE:
18 to 24 Years:
7%
25 to 34 Years:
27%
35 to 44 Years:
23%
45 to 54 Years:
22%
55 to 64 Years:
12%
65+ Years:
9%
HOUSEHOLD INCOME:
Under $40,000:
35%
$40,000-$49,999:
10%
$50,000-$74,999:
17%
$75,000 & Over:
38%
(Source: 2011 Fall GfK MRI)