CAR CRAFTPRINT THIS PAGE CAR CRAFT is the world's largest street machine magazine aimed at hands-on enthusiasts with a keen interest in 1949-present high-performance vehicles, especially '60s and '70s muscle cars. With a focus on practical performance, Car Craft's technical how-tos, engine buildups, and product evaluations are well read by do-it-yourself automotive zealots. Combine that with vibrant event coverage and fun feature stories, and Car Craft earns its distinction as America's tell-it-like-it-is performance car magazine.

ESTABLISHED:
1953
PUBLISHED:
MONTHLY
TOTAL AUDIENCE:
2,606,000*
CIRCULATION:
227,611
READERS PER COPY:
11.63*
(ABC Statement 12/31/09 / *MRI Spring 2010)
ABC Statement 12/31/09:
WEBSITE:
SURVEY:
Male:
86%
Single:
31%
Married:
54%
Attended College:
36%
Working Full Time:
57%
Mean Household Income:
$72,316
Median Household Income:
$64,000
Mean Age:
41.5
Median Age:
42
AGE:
18 to 24 Years:
14%
25 to 34 Years:
17%
35 to 44 Years:
28%
45 to 54 Years:
25%
55 to 64 Years:
12%
65+ Years:
5%
HOUSEHOLD INCOME:
Under $40,000:
31%
$40,000-$49,999:
7%
$50,000-$74,999:
23%
$75,000 & Over:
39%
(Source: MRI Spring 2010)