CLASSIC TRUCKSPRINT THIS PAGE CLASSIC TRUCKS core market is currently working on, or considering the restoration of, a vintage pickup. Each month, Classic Trucks generates technical upgrading, how-to features for the do-it-yourselfer presented with detailed photos and text. Cosmetic modifications are introduced with identified aftermarket components to aid the enthusiast with proper part selection, and photo coverage of classic truck shows and events.

ESTABLISHED:
1991
PUBLISHED:
MONTHLY
TOTAL AUDIENCE:
766,000*
CIRCULATION:
67,064
READERS PER COPY:
11.60*
(Publisher 12/31/09 / *Source Interlink Media Research Estimate)
WEBSITE:
SURVEY:
Male:
88%
Single:
31%
Married:
52%
Attended College:
32%
Working Full Time:
55%
Mean Household Income:
$66,695
Median Household Income:
$49,385
Mean Age:
40.6
Median Age:
40
AGE:
18 to 24 Years:
22%
25 to 34 Years:
18%
35 to 44 Years:
15%
45 to 54 Years:
26%
55 to 64 Years:
13%
65+ Years:
6%
HOUSEHOLD INCOME:
Under $40,000:
36%
$40,000-$49,999:
15%
$50,000-$74,999:
18%
$75,000 & Over:
31%
(Source: MRI Fall 2009 Prototype Estimate)