HOT ROD 2012 GENERAL RATE CARD |
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| GENERAL COVERS | |||||
| SIZE | 1x | 3x | 6x | 9x | 12x |
| Cover 2 | $94,855 | $92,015 | $90,120 | $88,220 | $86,320 |
| Cover 3 | $103,495 | $100,385 | $98,315 | $96,240 | $94,170 |
| Cover 4 | $112,105 | $108,740 | $106,505 | $104,260 | $102,015 |
| GENERAL FOUR COLOR | |||||
| SIZE | 1x | 3x | 6x | 9x | 12x |
| 1 Page | $92,020 | $89,255 | $87,415 | $85,580 | $83,740 |
| 2/3 Page | $73,605 | $71,405 | $69,935 | $68,460 | $66,985 |
| 1/2 Page | $60,745 | $58,920 | $57,705 | $56,490 | $55,275 |
| 1/3 Page | $50,600 | $49,090 | $48,075 | $47,065 | $46,055 |
| 1/4 Page | $32,210 | $31,230 | $30,595 | $29,945 | $29,305 |
| 1/6 Page | $23,010 | $22,315 | $21,855 | $21,400 | $20,940 |
| 1/12 Page | $12,880 | $12,495 | $12,240 | $11,985 | $11,720 |
| GENERAL TWO COLOR | |||||
| SIZE | 1x | 3x | 6x | 9x | 12x |
| 1 Page | $71,035 | $68,905 | $67,490 | $66,070 | $64,645 |
| 2/3 Page | $55,215 | $53,560 | $52,450 | $51,350 | $50,235 |
| 1/2 Page | $44,045 | $42,725 | $41,845 | $40,955 | $40,080 |
| 1/3 Page | $34,105 | $33,090 | $32,405 | $31,715 | $31,040 |
| 1/4 Page | $24,865 | $24,120 | $23,620 | $23,125 | $22,625 |
| 1/6 Page | $17,765 | $17,230 | $16,875 | $16,515 | $16,160 |
| 1/12 Page | $9,950 | $9,645 | $9,450 | $9,250 | $9,055 |
| GENERAL BLACK & WHITE | |||||
| SIZE | 1x | 3x | 6x | 9x | 12x |
| 1 Page | $56,830 | $55,125 | $53,990 | $52,855 | $51,720 |
| 2/3 Page | $42,790 | $41,505 | $40,655 | $39,800 | $38,940 |
| 1/2 Page | $34,105 | $33,090 | $32,405 | $31,715 | $31,040 |
| 1/3 Page | $25,575 | $24,815 | $24,305 | $23,795 | $23,275 |
| 1/4 Page | $19,890 | $19,290 | $18,895 | $18,500 | $18,100 |
| 1/6 Page | $14,210 | $13,795 | $13,500 | $13,220 | $12,930 |
| 1/12 Page | $7,675 | $7,445 | $7,290 | $7,140 | $6,985 |
Rates subject to change upon notice from the publisher.
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