HOT RODPRINT THIS PAGE HOT ROD covers the gamut of hot rodding with an unrivaled mix of technical information, industry commentary, and new trends. Delivering a wider range of information than the competition, HOT ROD engages its loyal readers with a compelling visual style and comprehensive editorial package.
Regular departments--from the thoughtful musings of "Starting Line" to the in-your-face reader letters of "Reaction Time"--not only inform, but entertain the reader as well.

ESTABLISHED:
1948
PUBLISHED:
MONTHLY
TOTAL AUDIENCE:
6,099,000*
CIRCULATION:
650,928
READERS PER COPY:
9.55*
(ABC Statement 12/31/12 / *2012 Spring GfK MRI)
ABC Statement 12/31/12:
WEBSITE:
DEMOGRAPHICS:
Male:
91%
Single:
33%
Married:
50%
Attended College:
41%
Working Full Time:
58%
Mean Household Income:
$62,534
Median Household Income:
$52,544
Mean Age:
40.9
Median Age:
40.9
AGE:
18 to 24 Years:
16%
25 to 34 Years:
21%
35 to 44 Years:
25%
45 to 54 Years:
19%
55 to 64 Years:
12%
65+ Years:
7%
HOUSEHOLD INCOME:
Under $40,000:
38%
$40,000-$49,999:
10%
$50,000-$74,999:
19%
$75,000 & Over:
32%
(Source: 2012 Spring GfK MRI)