HOT RODPRINT THIS PAGE HOT ROD covers the gamut of hot rodding with an unrivaled mix of technical information, industry commentary, and new trends. Delivering a wider range of information than the competition, HOT ROD engages its loyal readers with a compelling visual style and comprehensive editorial package.
Regular departments--from the thoughtful musings of "Starting Line" to the in-your-face reader letters of "Reaction Time"--not only inform, but entertain the reader as well.

ESTABLISHED:
1948
PUBLISHED:
MONTHLY
TOTAL AUDIENCE:
6,385,000*
CIRCULATION:
654,194
READERS PER COPY:
10.09*
(AAM Statement 6/30/13 / *2013 Spring GfK MRI)
AAM Statement 6/30/13:
WEBSITE:
DEMOGRAPHICS:
Male:
89%
Single:
30%
Married:
50%
Attended College:
43%
Working Full Time:
59%
Mean Household Income:
$70,682
Median Household Income:
$60,836
Mean Age:
42
Median Age:
41.2
AGE:
18 to 24 Years:
19%
25 to 34 Years:
19%
35 to 44 Years:
19%
45 to 54 Years:
17%
55 to 64 Years:
17%
65+ Years:
9%
HOUSEHOLD INCOME:
Under $40,000:
30%
$40,000-$49,999:
8%
$50,000-$74,999:
29%
$75,000 & Over:
33%
(Source: 2013 Spring GfK MRI)