HOT RODPRINT THIS PAGE HOT ROD covers the gamut of hot rodding with an unrivaled mix of technical information, industry commentary, and new trends. Delivering a wider range of information than the competition, HOT ROD engages its loyal readers with a compelling visual style and comprehensive editorial package.
Regular departments--from the thoughtful musings of "Starting Line" to the in-your-face reader letters of "Reaction Time"--not only inform, but entertain the reader as well.

ESTABLISHED:
1948
PUBLISHED:
MONTHLY
TOTAL AUDIENCE:
6,249,000*
CIRCULATION:
651,578
READERS PER COPY:
9.76*
(ABC Statement 6/30/11 / *2011 Fall GfK MRI)
ABC Statement 6/30/11:
WEBSITE:
DEMOGRAPHICS:
Male:
92%
Single:
36%
Married:
46%
Attended College:
39%
Working Full Time:
57%
Mean Household Income:
$65,749
Median Household Income:
$54,893
Mean Age:
40.5
Median Age:
39.9
AGE:
18 to 24 Years:
18%
25 to 34 Years:
20%
35 to 44 Years:
24%
45 to 54 Years:
18%
55 to 64 Years:
13%
65+ Years:
7%
HOUSEHOLD INCOME:
Under $40,000:
35%
$40,000-$49,999:
9%
$50,000-$74,999:
23%
$75,000 & Over:
33%
(Source: 2011 Fall GfK MRI)