ROD & CUSTOMPRINT THIS PAGE ROD & CUSTOM, with roots back to 1953, is the magazine that defined hot rodding and true customizing as we know it. Rod & Custom continues to reinvent the hobby, but never forgets the past and what started this all to begin with. Between its covers, readers are treated with full-color features on everything from cutting-edge hot rods to stylish customs (up to ’64). Rod & Custom features the most comprehensive—and more often than not, hand’s on—technical how-to articles, as well as  coverage of events big and small from coast to coast…and beyond.

ESTABLISHED:
1966
PUBLISHED:
MONTHLY
TOTAL AUDIENCE:
1,379,000*
CIRCULATION:
114,233
READERS PER COPY:
12.1*
(ABC Statement 6/30/11 /* Source Interlink Media Research Estimate)
ABC Statement 6/30/11:
WEBSITE:
DEMOGRAPHICS:
Male:
91%
Single:
29%
Married:
55%
Attended College:
50%
Working Full Time:
59%
Mean Household Income:
$81,387
Median Household Income:
$68,485
Mean Age:
42.7
Median Age:
42.6
AGE:
18 to 24 Years:
15%
25 to 34 Years:
19%
35 to 44 Years:
22%
45 to 54 Years:
20%
55 to 64 Years:
16%
65+ Years:
8%
HOUSEHOLD INCOME:
Under $40,000:
27%
$40,000-$49,999:
7%
$50,000-$74,999:
22%
$75,000 & Over:
43%
(Source: 2011 Spring GfK MRI Prototype Estimate)