As the world's largest truck enthusiast magazine, Petersen's 4Wheel & Off-Road is the best connection to the automotive industry's number one segment--the light-truck category's off-road marketplace. Editorial is directed to a do-it-yourself readership and features real-world 4x4 performance modifications, new products and evaluations, plus many more hot topics of interest to off-road enthusiasts.
ESTABLISHED: |
1977 |
PUBLISHED: |
MONTHLY |
TOTAL AUDIENCE: |
2,844,000* |
CIRCULATION: |
285,036 |
READERS PER COPY: |
10.12* |
(ABC Statement 6/30/11 / *2011 Fall GfK
MRI) |
|
ABC Statement 6/30/11: |
|
WEBSITE: |
|
DEMOGRAPHICS: |
|
Male: |
94% |
Single: |
36% |
Married: |
49% |
Attended College: |
34% |
Working Full Time: |
64% |
Mean Household Income: |
$68,585 |
Median Household Income: |
$55,107 |
Mean Age: |
36.8 |
Median Age: |
34.1 |
AGE: |
|
18 to 24 Years: |
20% |
25 to 34 Years: |
33% |
35 to 44 Years: |
20% |
45 to 54 Years: |
16% |
55 to 64 Years: |
8% |
65+ Years: |
4% |
HOUSEHOLD INCOME: |
|
Under $40,000: |
37% |
$40,000-$49,999: |
10% |
$50,000-$74,999: |
23% |
$75,000 & Over: |
30% |
(Source: 2011 Fall GfK MRI) |
|