DIESEL POWERPRINT THIS PAGE DIESEL POWER is the first consumer magazine just for diesel enthusiasts, showing Ford Powerstroke, Dodge Cummins, and GM Duramax owners what's on the market to improve their trucks' engine, transmission, and driveline. Diesel Power also brings prospective new truck buyers the newest light trucks with diesel engines and catalogs their performance. Diesel engine technology, motorhome engine upgrades, "diesel drags", "dyno days", and towing are all part of the package as well.

ESTABLISHED:
2005
PUBLISHED:
MONTHLY
TOTAL AUDIENCE:
1,589,000*
CIRCULATION:
136,566
READERS PER COPY:
11.6*
(ABC Statement 6/30/11 / *Source Interlink Media Research Estimate)
ABC Statement 6/30/11:
WEBSITE:
DEMOGRAPHICS:
Male:
87%
Single:
26%
Married:
62%
Attended College:
54%
Working Full Time:
63%
Mean Household Income:
$96,046
Median Household Income:
$72,938
Mean Age:
43.5
Median Age:
43.3
AGE:
18 to 24 Years:
11%
25 to 34 Years:
23%
35 to 44 Years:
19%
45 to 54 Years:
21%
55 to 64 Years:
15%
65+ Years:
10%
HOUSEHOLD INCOME:
Under $40,000:
25%
$40,000-$49,999:
9%
$50,000-$74,999:
18%
$75,000 & Over:
48%
(Source: 2011 Spring GfK MRI Prototype Estimate)