FOUR WHEELERPRINT THIS PAGE FOUR WHEELER fully explores the high-adventure, global nature of off-roading. Its pages also contain regular vehicle tests and evaluations, adventure and travel destinations, technical articles, outdoor equipment guides, aftermarket product testing and how-to installation articles, as well as competition coverage and project vehicle buildups.

ESTABLISHED:
1963
PUBLISHED:
MONTHLY
TOTAL AUDIENCE:
2,800,000*
CIRCULATION:
190,924
READERS PER COPY:
15.22*
(ABC Statement 6/30/11 / *2011 Fall Gfk MRI)
ABC Statement 6/30/11:
WEBSITE:
DEMOGRAPHICS:
Male:
86%
Single:
38%
Married:
43%
Attended College:
33%
Working Full Time:
63%
Mean Household Income:
$74,343
Median Household Income:
$61,886
Mean Age:
37.2
Median Age:
34.1
AGE:
18 to 24 Years:
21%
25 to 34 Years:
31%
35 to 44 Years:
17%
45 to 54 Years:
19%
55 to 64 Years:
6%
65+ Years:
6%
HOUSEHOLD INCOME:
Under $40,000:
35%
$40,000-$49,999:
7%
$50,000-$74,999:
24%
$75,000 & Over:
34%
(Source: 2011 Fall Gfk MRI)