MINI TRUCKINPRINT THIS PAGE MINI TRUCKIN' addresses the expanding market for customized mini-trucks, both domestic and import. It's written for enthusiasts heavily involved in customizing, modifying and showing their trucks, and features monthly tech articles that address exterior and interior modifications, wheels and tires, and shows and events. Regular columns deal with state-of-the-art sound systems, new aftermarket product innovations, plus fashion and lifestyle features. Mini Truckin'…it's not your father's truck magazine.

ESTABLISHED:
1986
PUBLISHED:
MONTHLY
TOTAL AUDIENCE:
325,000*
CIRCULATION:
26,267
READERS PER COPY:
11.60*
(Publisher 12/31/09 / *Source Interlink Media Research Estimate)
WEBSITE:
SURVEY:
Male:
84%
Single:
41%
Married:
45%
Attended College:
37%
Working Full Time:
64%
Mean Household Income:
$73,598
Median Household Income:
$60,258
Mean Age:
35.2
Median Age:
33.6
AGE:
18 to 24 Years:
26%
25 to 34 Years:
28%
35 to 44 Years:
23%
45 to 54 Years:
14%
55 to 64 Years:
7%
65+ Years:
2%
HOUSEHOLD INCOME:
Under $40,000:
27%
$40,000-$49,999:
13%
$50,000-$74,999:
25%
$75,000 & Over:
35%
(Source: MRI Fall 2009 Prototype Estimate)