TRUCKIN'PRINT THIS PAGE TRUCKIN' was launched in 1974 and quickly became the most powerful and largest truck publication in existence. Known for jaw-dropping truck features, expert-derived tech, world-class photography, and the best advice for readers, Truckin’ was completely redesigned and relaunched in 2012. Now, with more pages, more copies on newsstands, and cutting-edge content and design, the focus is split between all trucks…including those that are lifted, performance-oriented, budget-built, brand new, vintage and updated classics, HD and diesel trucks, lowered customs, and just about everything else. Truckin’ is once again the ‘everything’ truck title—no matter what kind of truck a reader is building or wants to read about, there will be something in Truckin’ that satisfies.

ESTABLISHED:
1974
PUBLISHED:
MONTHLY
TOTAL AUDIENCE:
1,070,000*
CIRCULATION:
92,225
READERS PER COPY:
11.6*
(ABC Statement 6/30/11 / *Source Interlink Media Estimate)
ABC Statement 6/30/11:
WEBSITE:
DEMOGRAPHICS:
Male:
99%
Single:
58%
Married:
37%
Attended College:
42%
Working Full Time:
71%
Mean Household Income:
$63,532
Median Household Income:
$51,000
Mean Age:
29
Median Age:
24
AGE:
18 to 24 Years:
39%
25 to 34 Years:
23%
35 to 44 Years:
7%
45 to 54 Years:
10%
55 to 64 Years:
6%
65+ Years:
2%
HOUSEHOLD INCOME:
Under $40,000:
36%
$40,000-$49,999:
10%
$50,000-$74,999:
27%
$75,000 & Over:
29%
(Source: 2003 Reader Survey)